Английский для рекламистов Multimodal Discourse Analysis. Systemic-Functional Perspectives

Английский для рекламистов Multimodal Discourse Analysis. Systemic-Functional Perspectives

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Kay L. O’Halloran 2004. Multimodal Discourse Analysis: Systemic Functional Perspectives (Open Linguistics). London: Continuum.

Оглавление

Contents
Introduction 1
Kay L. O’Hallomn
Part I
Three-dimensional material objects in space
1 Opera Ludentes: the Sydney Opera House at work and play– 11
Michael O’Toole
2 Making history in From Colony to Nation: a multimodal analysis
of a museum exhibition in Singapore– 28
Alfred Pang Kah Meng
3 A semiotic study of Singapore’s Orchard Road and Marriott
Hotel –55
Safeyaton Alias
Part II
Electronic media and film
4 Phase and transition, type and instance: patterns in media texts
as seen through a multimodal concordancer –83
Anthony P. Baldry
Kay L. O’Halloran
6 Multisemiotic mediation in hypertext– 131
Arthur Kok Kum Chiew
Part III
Print media
7 The construal of Ideational meaning in print advertisements –163
Cheong Tin Yuen

8 Multimodality in a biology textbook –196
Libo Guo
9 Developing an integrative multi-semiotic model– 220
Victor Lim Fei
Index –247

См также:

Системно функциональная лингвистика

 

 

 

 

 

 

 

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